With agency Tracey Locke, Lucy Schaeffer shot a series of ads for Starbucks Iced Coffee! Working with prop stylist Martha Bernabe, versitle home environments were created in the studio, each emhasizing the jewel tone in the branding of the beverage's packaging.
Recently, Lucy Schaeffer shot some great images for the new McCormick for Chefs website with chef Amanda Cohen! Lucy's ability to move effortlessly between shooting portraits, food, and lifestyle moments made her the perfect choice for this project. Click here to see more on McCormick's website!
Burritos, tacos, and gauc - Oh my! Lucy Schaeffer recently shot a library of delicious social media content for Chipotle to be featured on their Instagram and Facebook accounts. To see Lucy's full advertising portfolio here!
Aaarg! Lucy Schaeffer partnered with Ammirati to create whimsical childhood scenes for the new ad campaign for Pirate's Booty! As a mom herself, Lucy has the ability to capture the innocence and curiosity of kids in a natural and playful way, making her a perfect match for this campaign (not to mention it combined all of her favorite things to photograph; kids, food, and interiors!).
Here is a behind-the-scenes look at the fun day on set with Lucy!
...Looks like someone passed the popcorn to herself!
To view Lucy's full portfolio, click here!
Arla Cheese and Carmichael Lynch collaborated with the darling Daphne OZ for this lifestyle photoshoot shot by Lucy Shaeffer! Daphne is a co-host of ABC's "The Chew", a New York Times BestSelling Author, and last but not least, a fabulous chef! Today we will be sharing one of Daphne's delicious recipes with you all. Click here to see what goodies go into her sweet and savory balsamic onion and pear grilled cheese sandwich! (Featured below!)
Daphne's (finger lickin' good) balsamic onion and pear grilled cheese!
To see more of Lucy's work, click here!
JMI photographer Lucy Schaeffer is making us thirsty! Lucy recently partnered up with BBDO, photographing Starbucks' new line of iced coffee beverages on a hot spring day, on location in Brooklyn. With a great team and client, she was able to bring a beautiful and soft lifestyle approach to this fun shoot.
The much-awaited campaign is out now - Drink up!
Here are some fun behind the scenes shots from the beautiful set in Brooklyn!
Happy Father's Day from JMI!
Our artists are always pushing the envelope and trying new things. Take a peek below for a look at Lucy Schaeffer's fun Father's Day inspired cinemagraphss for Lowe's Home Improvement. And for more exciting work from Lucy Schaeffer check out http://jmireps.com/
Enjoy the weekend!
Lucy Schaeffer's cover story for the latest issue of Family Fun takes the cake! (Pun intended.)
Out now, the magazine's March 2015 issue features a series of fun slumber party-themed images shot by Lucy; from cupcakes, to crafts and sleepover games, Lucy's shots span 10 (count 'em) pages, as well as the adorable cover.
Check out the full story below, and to be sure to visit the JMI Site for more work from Lucy!
Lucy Schaeffer for the win! The JMI photographer has wowed us yet again with this year's Valentine's-themed project.
Introducing: the first-ever Candy ATM.
In the spirit of the approaching holiday, Lucy created an adorable, make-shift ATM in her home, exclusively dispensing - you guessed it - candy.
Talk about a pay up!
Check out the images below for a sneak peek at the festive (not to mention, adorable) project, and to view the full gallery, visit: www.lucyschaeffer.com!
Lucy Schaeffer has done it all.
Once a Photo Editor for Time Inc.'s widely-circulated Food & Wine, the photographer understands what it takes to capture that perfect shot.
From kids, to lifestyle, to interiors, to food and travel, Lucy's portfolio spans a variety of mediums and reveals a talent that's seasoned with years of experience. Harboring an innate understanding of her subjects, and perhaps a female's intuition, her work draws the viewer in through playful scenarios and vibrant colors, while simultaneously exuding an air of sophistication and ingenuity.
Now approaching her 50th cookbook shoot, with a repetoire of advertising and editorial work to boot, Lucy, as an artist, is ever-evolving, and as a mother, is ever-influenced by her two children.
Taking a few minutes out of her busy schedule, Lucy sits down with JMI to talk creativity, motherhood, self-discovery...and her life as it envelops all three.
JMI REPS: I noticed you majored in Printmaking at Yale University in CT. Did you also study photography in college?
Lucy Schaeffer: For some reason, when I was in college, it never occurred to me that I could be a photographer. When I was a kid, I used to dream about being a National Geographic photographer (doesn’t everybody?), but it took me a while to get back to that idea as an adult. In college, I was more interested in painting, drawing and printmaking…mediums where I could really create my composition. After college, I taught art in Italy, and then moved to NYC and tried to force myself into a graphic design track. I’m glad for the design skills I learned during that period, but graphic design never felt fun and natural to me the way drawing and photography do.
JMI: Did your upbringing influence your creativity at all?
LS: I grew up just outside of Cooperstown, NY, in a rural, small-town environment. It was a big influence! I think it made me resourceful and gave the sense that anything was possible, but you had to do it yourself. I also feel very connected to the natural world. Coming from a small town, I was naturally curious about the world and interested in seeing and recording everything.
JMI: Prior to stepping behind the camera, you worked as a photo editor for Food & Wine. How did that experience influence your work? Do you think it offers you any creative advantages, as a photographer, having seen the "other side" of the industry?
LS: Yes, I was a Photo Editor before I was a photographer, and that definitely influenced my work. Once I did pick up a camera, I was shooting to tell a story and I was editing what I shot to be sure I told the story I wanted. Photography is at least 50% good editing, I think, so, honing those skills early-on have been immensely valuable to me. Knowing the “other side” is another definite advantage. I think, in a lot of cases, it gives me a thicker skin, as I know more about what can go on during the assignment stage.
JMI: You currently have two young daughters. Do they inspire your work at all?
LS: Yes! One thing they help me with is disengaging from work when I’m with them...I have no choice! But I think stepping away from work makes you more engaged when you step back to it, and of course, I love shooting them when they are lost in their kid worlds. Sometimes, I have to choose to either live in the moment with them, or shoot it. Once I start shooting, it means I’m no longer really “living it”… often, ironically, later I’m working with a whole team to try to recreate that “living it” feeling, which is possible, but not easy! Photographs can definitely tell a lie…but that lie can be based on a beautiful truth. I’m ok with that.
JMI: Does having children change your approach to photographing them?
LS: I’m always really good at shooting kids at the exact same age as my own kids... I know what jokes or slapstick they will find funny. Even before I had my own kids, however, I always liked talking to kids and relating to them. I like how kids keep my shots honest…you have to work to get a natural expression or moment. You have to gently guide them where you want to go, but be prepared to go in a completely different direction if they start taking you someplace else, as it will most likely be better than you planned. I find that’s true with lots of things, actually.
JMI: How would you say you’ve evolved as a photographer? Does being a mom shape your perspective at all?
LS: I think at this point, I’m very self-confident in any situation, and that allows me to go into a shoot feeling open and calm. I know that I can solve whatever lighting puzzle a new location might present, and I am confident in my ability to relate and chat with any type of client or subject. Photography is pretty fun in that way... you are never “stuck” with a problematic co-worker, as each shoot has a different cast of characters, and I enjoy getting to know new people. Every shoot is a collaboration of talented stylists, clients and subjects. I love how it comes together in a different combination each time...keeps life interesting! I’m not sure if being a mom shapes this aspect but I do think over the years I’ve enjoyed tapping deeper into the collaborative aspects of photography by doing tests with stylists or models.
JMI: You shoot everything from interiors, to food, to kids, to lifestyle and travel… Do you gravitate toward one area of focus over the others?
LS: I actually love mixing it up. I completely get into the zone of each different way of shooting during the time of the shoot, but feel that if I only did one I would miss the others (and possibly get bored of the one)! My absolute favorite type of story to shoot is one that pulls on more than one area.
JMI: As of late, you’ve been shooting a lot more lifestyle work. Are you thinking of shooting any lifestyle tests in the near future?
LS: I would like to for sure! There are some very talented stylists that I like to collaborate with when time allows. I have a long list of projects to tackle, and plan to start sketching out some new ideas soon. I think testing is so important to keeping your own vision strong and for keeping it fun...don’t want to give anything away, so that’s all I’ll say!
JMI: Another area of your portfolio that’s expanded recently has been your work in video. What inspires your motion work? How do you approach your videos – is your creative process strategic and planned, or are you more go-with-the-flow?
LS: To be honest, at first, I started shooting motion on my own as more of a calculated survival instinct. The still and motion worlds seem to be blurring together in some ways, and I didn’t want to get left behind as someone who could only shoot stills. Once I started in, however, I realized how fun that world was, and what a different brain you have to turn on to make it happen. I am more go-with-the-flow when I shoot stills, but with motion I make a much more elaborate plan in advance, often with storyboards and script. Then again sometimes I also try going-with-the-flow with motion and decide what story to tell in the edit.
JMI: Your last advertising job was a fun shoot that incorporated a social media element: shooting stop-motion to create Vines. How was that experience?
LS: I loved that shoot. It was a couple days of very satisfying still food photography and then a couple days of figuring out a new stop-motion puzzle. The concept of the vines was to show beautifully-finished food, and then “rewind” to show that food had started out frozen and packaged. We shot the action “forward”…from frozen to microwave to plate, but had to keep checking how it would appear when it ran “backwards” later. We used stop-motion techniques to animate little playful actions. It was fun to puzzle over things like “if we want the milk to chase the fork, then we need to shoot the fork chasing the milk, so when it runs backwards…or is it cuter if the fork chases the knife?” Moments like that on-set are when I realize I’m so lucky to do what I do.
JMI: You’re quickly approaching your 50th (!!) cookbook. What an accomplishment! You must be proud. If you had to choose, which cookbook shoot would you say was your favorite?
LS: I love all my children equally! (laughs) That is true, but there are some books that do stand out. Often whatever book I just shot is my new favorite. I can’t wait for a book I shot with the talented Katie Lee that will be out this April! It was so fun to shoot, as we photographed her delicious food and also Katie playing around with friends on the beach and cooking at her amazing home in the Hamptons. I also loved Melia Marden and Anita Lo’s books for the same reason: they were both a mix of food and lifestyle photography, and each really stayed true to the chef. They are very different individuals (and of course all three are fabulous chefs and strong women). I think we did a great job of showcasing that in both cases, and I was happy with the way the publishers designed the books.
JMI: Moving forward, are there any un-pursued areas of photography that you’d like to explore? Do you have any “New Year’s Resolutions” with respect to your work?
LS: It’s not a New Year’s Resolution, but one area I haven’t pursued before and would like to is kids’ fashion photography. I’m not interested in shooting adult fashion, but kids’ fashion appeals, especially for brands I admire such as Mini Boden. I think I could bring a lot to the table, and think it’s an area that would be a natural extension for my work. By the way, I explained "New Year’s Resolutions" to my 5-year-old, and asked her if she wanted to make one. She said yes: "to eat candy every day." Maybe I’ll do that too.
JMI: You always create these really fun and playful promos. Do you have anything up your sleeve on the promotional front?
LS: Thank you! I wanted to try something fun for Valentine’s Day, but that’s really soon… [I'll] see if I can get it done in time! If not, then the next holiday. I love Easter eggs as well…
JMI: Lastly, (and this one’s just for fun): If you could offer your “just starting out in the business” self one piece of advice, what would it be?
LS: Everyone says it but it’s true: shoot a ton of photos, and don’t be afraid to experiment in all areas to find out what feels most right to you - but then learn how to edit those photos way down before you put them up on a professional site. Also, don’t turn down any work in the beginning, as you will learn something useful from any assignment at the start (then later, don’t be afraid to say no to things that aren’t right). Oops, I guess that’s more than one thing! That’s ok.
Asking other photographers questions would be another piece of advice. I asked tons of questions when I was starting out. As a Photo Editor, I knew many photographers, and a couple, in particular, were very helpful and generous with their advice, so I try to be that way, as well. That’s actually one thing I miss about being a Photo Editor – talking to so many photographers! It’s funny how once you’re in the business, you don’t interact with other photographers as much…too bad, as we’re a fun bunch.
Lucy Schaeffer shot this adorable, Easter-themed strory for the latest issue of Family Fun!
Out now, the magazine boasts this colorful story, created in anticipation of Sunday's holiday, to illustrate a number of ways to naturally dye eggs, using solely foods and spices!
Check out Lucy's fun and playful images, below -- and for more from the JMI photographer, be sure to visit: www.JMIReps.com!
If you haven't picked up the latest issue of Family Fun, it's about time you did!
On stands now, the February issue offers up a number of adorable, and (appropriately) Valentine's Day-themed articles that are sure to sweeten up your February!
Below, the story "Spread the Love" features photographs by the one and only Lucy Schaeffer, and showcases a number of cute, kid-friendly Valentine's crafts.
Check out Lucy's photos below, and for more from the JMI photographer, check out: www.jmireps.com!
In light of today's holiday - and all of the spooky festivities that come with it - here's a treat from our very own Lucy Schaeffer:
Appearing in the latest issue of Martha Stewart Living, Lucy shot this Halloween-themed advertorial for Avery labels, featuring fun do-it-yourself entertaining ideas for this festive October holiday.
Check out the playful Halloween-inspired crafts below, and for more fun food & kids photography from Lucy, be sure to visit the JMI site!
With the incredible ability to photograph children at play, it's really no wonder Lucy Schaeffer was enlisted by the Martha Stewart franchise to shoot their latest publication.
Titled "Martha Stewart's Favorite Crafts for Kids," the book offers over 170 do-it-yourself creative projects for at-home play. Lucy captured two adorable shots for this book, shown below, which capture the end-result of a "How-To" on creating stackable, transformable nightstands.
Click on any of the images below to see more from the JMI photographer, and don't forget to pick up a copy of the book for yourself, today!
She's an incredible food and children's photographer... but that's not all she can do!
Lucy Schaeffer shot the stunning image below for the September issue of House Beautiful, exposing her ability to beautifully capture a truly extensive spectrum of subjects. Appearing in the magazine as part of a feature story, this intricate and captivating image is the result of New York designer Miles Redd's approach to aquatic-inspired entertaining, and displays an enchanting rooftop terrace that is certainly guest-ready.
Pick up a copy of the magazine today for the full story - and for more by Lucy Schaeffer, be sure to visit the JMI site!
Have you picked up a copy of the latest Martha Stewart Weddings?
In it, a series of beautiful photographs by Lucy Schaeffer accompany "Puttin on the Glitz," a story offering an inside look into one couple's charming, country wedding.
Check out Lucy's shots of the ceremony, below, and for the full article, be sure to pick up a copy of the magazine - on stands now!
Looking for a good read?
...Look no further!
As of April 2nd, the highly-anticipated Modern Mediterranean: Easy, Flavorful Home Cooking will be on sale, and trust us, you're going to want to get your hands on this one!
Written by renowned New York City chef Melia Marden (executive chef at NYC hotspot, The Smile), the book features 125 different Mediterranean-inspired recipes by the author, and is embellished with amazing photographs by our very own Lucy Schaeffer!
With delicious fixin's by a top New York City chef, and over 100 photos by a JMI photographer - what's not to love?!
For more book details, or to pre-order a copy of the cookbook for yourself, visit amazon.com.
Happy Valentine's Day!!!Take a peak at this adorable holiday-inspired video by Lucy Schaeffer, who's back from maternity leave and wants YOU to be her valentine!
There are bad problems, like spilling coffee on your blouse right before a big meeting. And then there are good problems: like having a half-empty bottle of wine left over from last night's dinner! Lucy Schaeffer's latest feature in Food & Wine addresses that age old mystery of what to do with extra wine, and encorporates it into some fabulous recipes. (Yes, we know you could always just drink the extra wine, but let's get creative, people!) Check it out below!
We know this is a bit delayed but we couldn't resist putting up these adorable images that Lucy Schaeffer captured for American Baby magazine. Additionally, the "baby booty" section shares some fabulous tips for mom that will be sure to make the little ones look adorable and make them happy in the process! We especially love the throwback to the 80's with the leg warmers! Take a peek below!
Check out these delicious shots taken by Lucy Schaeffer for Food & Wine, on stands now!
Those Lamb Burgers might just be what we cook next!...mmmmm. What are you planning to cook this weekend?
Hard to believe it's already the middle of the summer and time for the heavily anticipated Summer Olympics in London! To get you and your friends psyched for the games, why don't you throw your own backyard olympics?
Sure, it's not so nice out right now...but the weather is supposed to be sunny all weekend. Need some party planning tips? Lucy Schaeffer shot a great story for Every Day with Rachael Ray that not only features some festive recipes but also ideas for games and fun activities to get everyone in the olympic spirit! Take a look!
Happy Monday everyone!
Since it's just about lunch time, it only makes sense to share some awesome food shots from Lucy Schaeffer. Check out the June and July covers of Dash below! For those of you who are not familiar with Dash, it's an insert to Parade Magazine that features tips and recipes from Bon Appetit, Epicurious.com, Gourmet and Parade.
We're on heat wave number 4 here in New York City....that Ice Cream Sammie looks pretty fabulous right now.
This morning we got to visit Lucy Schaeffer on the set of her shoot this week! You may remember a couple of months back we wrote a blog post about the Cookies for Kids Cancer Cookbook that Lucy did all the photography for.
Well, she's at it again! Gretchen Holt-Witt wrote a second cookbook and Lucy was asked to be a part of the team again. Walking into the shoot location, it was cookie central. Here's a shot we took of Lucy in action! Check out those pecan squares! You should really go out and get the first Cookies for Kids Cancer Cookbook and pre-order the second...we can attest to the fact that the cookies are delish! We've been eating the treats that we snagged from set all day! (Classic Chocolate Chip and the Pecan Squares, yum!)
Happy Monday! Starting the week off right with a beautiful image shot by Lucy Schaeffer for the latest issue of House Beautiful. We love the colors and flowers especially on a day like today!
It's spring holiday time! Whether you're getting your seder table ready for tonight or hiding the eggs for the easter egg hunt, JMI wants to wish you a very happy holiday weekend. Need some last minute ideas for a good Passover meal? Or maybe you need to figure out how to decorate Easter eggs? Well, you're in luck! Here are two stories shot by Marcus Nilsson and Lucy Schaeffer to help you with the plans. Marcus shot an Italian Passover Seder story for Bon Appetit and Lucy's Easter feature was for Parents Magazine! See below. (more after the jump).
Marcus Nilsson for Bon Appetit:
Lucy Schaeffer for Parents Magazine:
We hope you enjoy the yummy food and fun that these two holidays are known for!
The cover of this month's Parents magazine isn't only special because our very own Lucy Schaeffer shot it, but because Lucy produced and art directed the entire shoot herself, with the help of stylist Martha Bernabe! We are so delighted to see Lucy's creativity and hardwork in this beautiful cover shot.
Lucy Schaeffer shot dozens of delicious cookies for the Best Bake Sale Cookbook by Gretchen Holt-Witt, available here. Feel good baking these treats because all author proceeds benefit Cookies for Kids' Cancer, an organization that is committed to funding pediatric cancer research through local bake sales. You can find out more about this amazing cause and their powerful cookies here.
JMI has added a new photographer to our roster!ÃÂ Welcome Lucy Schaeffer!
Lucy shoots everything from food, to children, to travel, to lifestyle!ÃÂ To introduce her properly, we have included images from three of her latest books below!
Emphasis on enjoying healthy food instead of dieting.ÃÂ Among Fishman's "10 commandments for your best body" are "never go hungry," "snack between meals," "fill half your plate with vegetables," "enjoy what you eat.ÃÂ IfÃÂ you dont lie it, dont put it in your mouth."
Simply Done, Well Done by Aaron McCargo, Jr.
The first cookbook from Food Network star Aaron McCargo, now starring in his own Food Network show, Big Daddy's House, McCargo shares his passion for big, bold flavors and fun family cooking.
The second in a series, first on was 100 Perfect Pairings: Small Plates - also shot by Lucy!
Check her out on our site just updated!
Check her work out on jm-jr!